Grow Your Blog Readership with Twitter High and TweetLater

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Today Shelley Binkley from Heal the Woman (follow her at @healthewoman shares how she uses TweetLater to grow blog readership and be more effective on Twitter.

Spending time on Twitter is like mingling through a crowded room, trying to participate in a hundred conversations at once. This can lead two two opposing states of mind, “Twitter High” and “Twitter Dysphoria”: What are these and how do you balance them and your Twittering habit to grow your blog readership?

Tweet with an Eye for Giving Other Tweeps Twitter High

Like any party Twitter is populated by interesting people and not-so-stimulating people who seem compelled to recount mundane details of their day. Fortunately Twitter is inhabited by thousands of Tweeple who like to Think Big and ponder and pose Big Questions. They throw their Big Ideas out into the Twitter Stream and see what kinds of answers bite. This can sometimes prompt a lively discussion and provide fodder for future Big Ideas.

Besides the potential for creating World Peace, the brilliance of Twitter is twofold: Unlike a cocktail party, or the office Christmas party, you can discuss topics you wouldn’t bring up with people you know “in person”. And you wouldn’t dream of going to the office party in your pajamas, but on Twitter the sky is the limit–whether it topics, attire, or lack thereof.

Twitter High is the soaring feeling from connecting with Big Thinking Tweeple. Insightful people who can augment or test your ideas provide an addictive rush unlike no other.

It inspires you to write new blog content or follow up on a previous post with new information or just makes you happy.

Its counterpart, Twitter Dysphoria, is the sinking feeling you get when you realize you’ve lost hours on Twitter and haven’t written the blog post you meant to write, or checked off other items on your “to do” list.

So how do you best harness the energy of Twitter High and minimize Twitter Dysphoria? And what about the holy grail: building your blog readership?

Enter TweetLater

TweetLater is a wonderful tool that allows you to Tweet when you’re off line and schedule those Tweets for any time. You can use TweetLater to not only improve your own experience of Twitter, but enrich your followers’ experience.

Think about what you’d like to “hear” on Twitter and mine your existing blog posts for that type of information. This works especially well for “list style” blog posts, e.g. “Ten Steps To…” Take each point of your list-style post and Tweet it. If you’re culling from a heading, edit it first to makes sure it’s a coherent thought.

In posting via TweetLater, you detach a bit from the Twitter High so you don’t just “react” to your followers’ Tweets while being swept up. It allows you to put some thought into what you’d like to say.

Being a blogging and Twitter newbie, I’ve been feeling my way through different means of attracting readers to my blog. As an experiment I took one of my list-style posts, Ten Free Ways to Engage Responsibly in Your Health and Reduce the Cost of Health Care, and broke the post up into ten separate tweets. I set them loose in the Twitter stream via TweetLater, during a relatively “slow” time on Twitter: a Sunday morning.

From that one exercise I saw my Twitter followers increase by twenty percent, and had a sustained ten percent bump in hits to my blog, healthewoman. I was so impressed with this I plan to do it with more of my blog posts.

Go Deeper With TweetLater

TweetLater is a great way to draw your readers deeper into your site because you can mine your archives and most popular posts for the gold nuggets. If you link to an archived post in your site your Tweet may produce page hits for older posts.

Viewing your blog posts for quality Twitter Matter for TwitterLater has other benefits. You may find in reading through your posts with the “retrospectrosope”, some of them are chock full of good information, while other posts have one idea that pops out among the “window dressing”. You can throw the good idea into the Twitter stream and see if the feedback you receive provides inspiration and material for a new and improved post on that topic.

TwitterLater allows you to modulate Twitter High with thoughtful contemplation and productive work time to enrich your own and other Tweeples’ experiences.

What do you think? Offer your thoughts by commenting here and/or follow me on Twitter @healthewoman.

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