Simon Leung’s Internet Marketing Power Blog that covers content regarding various marketing tips and tricks. In this particular video, Simon Leung kicks off his marketing lesson video series live on stage at the Asia Internet Congress in Singapore with an insightful insider tip about using videos to improve your Google Quality Score. Enjoy the video and learn more from Simon Leung at http … simon leung aic asia internet congress singapore quality score google adwords marketing videos video …

Everyone has a problem with adwords, clicks are too expensive and conversions are not forthcoming. Advertising with adwords is simply too expensive to make a clear profit?

If this was the case why are people still flocking to use and are making masses of money out of it? The truth is if you dont know how to work the adwords system you are going to get stung and when Google sting you they sting you good. The fact of the matter is, if you know how to play the game, you can see hundreds of dollars in profit from adwords marketing.

I want to share with you some tips and tricks I have learnt to help me achieve $100 a day from adwords marketing. (By the way thats $100 profit)

1- Firstly put all your individual keywords in a different adgroup. Why? Because google works strictly with relevance and if you concentrate on each keyword you ca make it 100% relevant and get the cheapest clicks possible even at a higher position.

2- Use your keywords in the actual add, also use it in the display URL. The display URL can be anything and you dont get penalised for making it up. All my URLs are made up to include the keyword and I always have great quality scores!

3- If some of your ads have a low CTR get rid of them and create new ones, low CTR can lead to low quality score.

4- If your ads are unprofitable add buy now to the end of your ad. That way you guarantee the person who clicks through is willing to buy or isprepared to be sold!

5- Always track your keywords, you can add a google tracking code to your site or if your an affiliate ask the webmaster to add it to his/her site. This is a must as not all keywords convert.

This may seem time consuming but the road to internet riches is not a quick one. However with a bit of care and patience you could be making $3000 a month within the first 6 months. Stick with it!

You need to know to what headlines, call to actions and sales copy work best for your Adwords ads. You can only learn what combination of factors results in the best ad through testing. Split testing is the most common way to test your Adwords ads.

Split testing is a simple principal. You have an ad running for your website or product. This ad has an established number of impressions and clicks. But, you want to know of a different headline or sales copy will result in a higher CTR. So you create an identical ad to the original, or baseline ad. Then you change one thing, or variable about the second ad. That variable can be anything you want to test.

A different Ad Headline
New sales copy
A new call to action
Synonyms for certain words
Use of capital letters
Word or sentence order and structure
The landing page

Anything you want to test can be variable. Just make sure you come up with distinct variables to test. For example, don’t call a headline change and a landing page change a single variable. If you change both these items and obtain a higher CTR, you won’t know if the new headline improved CTR, or if the new landing page scored a higher quality score which then improved CTR. Instead, treat these variables as two distinct variables and run a different test for each. For example, test the headline first. Then once that test is complete, test the landing page.

You now have the original baseline ad, and a new test ad. Add them both to your ad group and monitor the impressions and clicks. The trick to split testing is knowing how to compare the baseline ad with a high number of impressions (because it’s been running) against a new ad with a low number of impressions. One may have a higher CTR, but how to you know if that trend will continue as the test ad gains more impressions?

A split test relies on statistics to determine when a test is complete. You can use the chi-squared calculation to determine if there is enough sample size to draw a statistically significant conclusion and declare a winner. The chi-squared calculation will return a confidence level percentage revealing how certain you can be that an observed trend will continue as impressions accumulate. For the chi-squared calculation, a percentage above 95% is considered probably significant. This is the confidence level you need to declare a winner. 99% is consider significant and 99.9% is high significant.

The chi-squared calculation and confidence level calculations are complicated formulas. Fortunately, adwords-marketing-tool.com offers a free calculator to do the work for you. The calculator is completely free and gives you a chance to enter your impressions and clicks for both ads and gives you a confidence level. If your confidence level is 95% or above, you can declare a winning ad. If below 95%, you must continue to allow both ads to run and try again when you have more impressions. The closer the CTRs of the two ads are, the more impressions it will take to reach a conclusion.

You simply check the CTR of both ads when the calculator says you reached a confidence level of 95%. The calculator will display the CTRs and the confidence level. If the baseline is the winner, discard your changes and keep the original ad. If the test ad is the winner, discard the original ad and use the test ad as your new baseline.

Continue to split test as many changes as you want. You will be improving your CTR with every test.