One valuable piece of information you can capture in your landing page is the keyword the user searched for. Using the strategy of having one keyword per ad group should already tell you what the consumer was looking for. But, if you use phrase or exact match, you may not have the complete search term. This information is valuable, since it will tell you what term consumers use to find you ad. You’ll discover what niche is bring consumers to your website. You can then use this to target other similar keywords. Plus you can alter your landing page for the search term.

The technique uses Adwords dynamic keyword insertion. You may already know that the campaign creator at adwords-marketing-tool.com has it’s own method of keyword insertion. The dynamic keyword insertion built into Adwords works a little differently. Adwords assumes you have more than one keyword per ad group, and therefore can’t insert one keyword out of many into the ad. Instead, Adwords uses the search term for it’s dynamic keyword insertion.

That means you whenever you use the adwords marketing in your ad, Adwords will replace it with the search term. Using it can tell you exactly what search term the consumer used.

You simply use this in the url for your landing page, in the form a querystring parameter. A querystring parameter is a piece of information you can pass to a page. It’s part of the url, but doesn’t affect the path or page name. The querystring is key value pairs. You will need server side scripting, like PHP or ASP.NET to take advantage of the technique.

For example, perhaps your landing page is domain.com/myPage.aspx. You can add the querystring like domain.com/myPage.aspx?search=adwords marketing. When Adwords displays your ad, it will replace the token with the search term and it will now be a parameter passed to your page. The following code in ASP.NET can parse the data from the querystring.

public string _searchTerm = string.Empty;

if (Request.QueryString["search"] != null)
{
_searchTerm = Request.QueryString["search"].ToString();
}

The search term is .

You take the search term and add it to a database so you have a record of every search term used to reach your website. You will learn exactly what consumers are looking for when they come to your website.

Article marketing methods may vary from article to article marketer. But remember proper keyword research is the soul of every successful article marketing promotion. If you want to find out top 2 keyword mistakes made by some article marketers, then read on this article carefully. 

All article marketing methods should include professional keyword research. 

So Here Are Top 2 Keyword Mistakes Made By Some Article Marketers: 

1.    Using High-Competitive Keywords. 

I always wonder when I see affiliate marketing articles with high-competitive keywords. It is fool to believe that you will quickly rank on the 1st page of Google with such short-term, high-competitive keywords. Of course, you may refuse that these keywords generate highest traffic. I agree, but at best you can get only a minor part of that traffic, because big competitors have already been on the first page of Google for months or years. 

2.    Researching For Keywords Only on One Tool â?? Google Adwords Keyword Research.  

To find out the best low-competitive or even non-competitive keywords for your article marketing promotion should research on several tools instead of only one.  So here are my tips for proper keyword research: 

Google Adwords Tool 

First I use this tool to find out most profitable keywords for my affiliate campaigns. 

Yahoo Answers

Then I go to yahoo answers and search for related questions. The most asked questions are usually keyword rich. So I include these keywords in my list too. 

Amazon Products Description. 

My third little secret is looking through descriptions of Amazonâ??s bestseller products related to certain niche. 

Just try to avoid the above-mentioned 2 mistakes while implementing article marketing methods and you will see how successful you are with your article marketing promotion campaigns.

Article marketing works when you consider all the important parts of article promotion. It is especially necessary to include proper keyword research in your article marketing. If you still think that article promotion doesnâ??t work you have to read this article to find out the 3 FREE most effective Keyword Suggestion Tools to do professional article marketing.   

Here are 3 FREE Effective Keyword Suggestion Tools for Professional Article Marketing: 

1.    Google Adwords

This is the number 1 keyword research tool for proper article marketing. You can find out low-competitive keywords on any niche using google adwords keyword suggestion tool.

Remember article marketing works only if you do proper keyword research using top effective tools. So you should certainly consider Adwords Keyword Research Tool in your article marketing.  

2.    Google Insights for Search

With Google Insights, you can compare search volume patterns across specific regions, categories, time frames and properties. It can be a great tool especially for those who want to boost their adsense profits. I myself cannot imagine Google Keyword tool without Google Insight, as they are mutually complementary. 

3.    SEO Book Keyword Suggestion Tool

This is the third coolest keyword research tool Iâ??m a big fan of. Donâ??t forget to watch their keyword research video and read useful tutorials. Even only with SEO Book you can become a SEO and Keyword Research Expert. This amazing tool will give you real daily stats of any keyword being searched in Yahoo, Google and MSN. 

Conclusion:  

Article marketing works combined with proper keyword research. You neednâ??t to use paid keyword tools when you can get maximum advantage of free keyword suggestion tools.