www.KeywordMarketer.com | The Google AdWords Marketing Workshop DVD. Designed to meet the needs of beginner – intermediate level users, this 3 hour workshop by veteran search marketer Gary Elley shows viewers how to build a successful AdWords campaign step-by-step with easy to follow instructions, examples, and control panel screen captures recorded live on the internet for television playback. The workshop starts by looking at why you should consider advertising with AdWords, then shows you …

Adwords marketing is one of the fastest and most effective ways of gaining website traffic – provided you know how to use it well.

Google Adwords are ads displayed at the right hand side and very top of the Google search engine results pages. When a user searches for a term that you have made a bid on, your ad may show up provided that your bid is high enough to make the top eight or so advertisers. This bid amount will come to be one of your main points of focus within your Adwords account.

It is very easy to lose money with Adwords, much like gambling. However, unlike gambling, PPC advertising with Google Adwords can be in your control; and you can drastically increase the odds of making it a success.

Here are some quick tips for getting the most of out of your Google Adwords marketing campaigns:

Ad Group Keywords – Targeted and Tight

Not so long ago, people were copying and pasting massive keyword lists into their Adwords campaigns, thinking that was the best way to target as many keywords as possible.

Luckily, savvy marketers realized that this served little purpose and actually cost you more money. It is best to create many different ad groups and focus each one on a specific set of keyword phrases.

Making sure each type of similar keyword phrase is contained within its own ad group is a fantastic way to tightly target search terms and adjust bids according to specific keywords.

Ad Text Keywords

Although it is different from SEO, using keywords within your ad text is a good way to catch the attention of the searcher.

You should endeavor to create slightly different ad text for each ad group of keywords, so that the particular keyword phrase that the searcher has entered shows up for each of your ads. This makes your ad more highly targeted towards what the searcher is looking for.

Negative Keywords

Negative keywords are often forgotten by people new to Adwords marketing, but they are a vital part of your campaign management.

When a searcher searches for one of your negative keywords, your ad simply will not display. This helps avoid people who may be looking for something for free.
Your negative keywords should be a reflection of your niche; and only you will know which keywords have no relevance to your site, but are often used by searchers.

Keep track of your statistics and add more negative keywords as they show up. By using negative keywords, you avoid paying for clicks that will not convert into sales.

Adwords marketing is a proven way to get instant traffic and to test any changes made to a site. If you cannot wait for organic traffic to arrive, run an Adwords campaign to test if your site converts well. You will have immediate results and will then be able to tweak your website for maximum conversions.

Over the last few weeks we’ve (b5media) been experimenting with AdSense for RSS on our blogs (including ProBlogger). I’d previously had them on my photography blog but not here on ProBlogger.

Since activating them I’ve had around 1 email a day from readers telling me that they are seeing ’strange’ ads. The feedback is that some readers are seeing ads for scammy ‘make money online’ products (relevant but not really what I’d want to associate my brand with) or irrelevant ads.

Last night a reader (Pawel from SEOblogr) emailed to tell me that he was seeing ads for a Gay Chubby Dating service. He sent me this screenshot (click to enlarge).

Now I’m sure ProBlogger has its fair share of Gay Chubby reader who are looking for dates – but it’s not the most relevant ad in the world – certainly not ‘contextual’ as the post it appeared under was about the names that people leave comments under on blogs.

I’m wondering if this ‘irrelevant’ AdSense for RSS feeds is impacting others? I do know that irrelevant ads impact normal AdSense ad units from time to time but it seems I’ve had a lot more complaints about them in my feed than any other ad unit.

PS: I took a few minutes to scan through other b5media blogs to see how relevant the AdSense ads are on them. In most cases they are pretty good. The only other explanation I can think of is that perhaps because the ads are geotargetted that in some parts of the world there are less ads in the system and that relevancy suffers in these places.

Tags: Adsense, AdSense for RSS, RSS, RSS advertising

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