The majority of Internet marketers know about Google Adwords and its power to drive laser-targeted traffic for the products or services they created or are affiliated with. However, Adwords can cause high monthly advertising costs, especially for new and unprepared marketers who think they can make easy money with Pay-Per-Click advertising. Since Google uses very complex algorithms to determine the placement of advertisers’ ads and never reveals anything about their inner workings, only experienced Adwords marketers know how to get the most exposure for the least amount of money. Those who are making money through Adwords created their campaigns mainly based on their experience gained by years of struggling with Google.

With Google’s ever-changing system, even veteran marketers have to monitor the changes that may affect their existing campaigns, which has made it harder and harder to advertise on Google. Mastering the techniques to use Google Adwords to drive targeted traffic is already a popular Internet marketing topic on its own. There are many websites and publications out there that are solely devoted to teaching people how to get the most out of their Adwords campaigns.

In my opinion, ‘Beating Adwords’ is the most comprehensive Adwords guide published so far. What I like most is the practical and step-by-step approach shown in this eBook. ‘Beating Adwords’ clearly points out that organized advertising and commitment to sticking to the basics are essential to making decent money online. To make your online business a success, you have to put your advertising system on autopilot first. But this requires a lot of painstaking work, to be honest with you.

‘Beating Adwords’ is written by Kyle and Carson, two successful young online marketers who are also the respected owners of WealthyAffiliate.com. They know exactly how Google Adwords works, and they reveal the secrets behind Google’s complicated system by guiding readers step by step in creating Adwords campaigns.

‘Beating Adwords’ begins with an introduction to affiliate marketing and PPC advertising in section 1. Sections 2 and 3 offer an examination of Google Adwords and techniques to choose affiliate programs and to find profitable keywords. Sections 4 to 7 take a close look at Adwords optimization skills, including how to write effective ad copy that sells, how to group relevant keywords, techniques to obtain a high Quality Score, advanced bidding strategies, and dynamic keyword insertion, to name just a few.

You may have heard that Google changed their ad ranking and relevancy algorithms not long ago, which has affected advertisers worldwide. The most common effect is with regard to minimum bid prices that skyrocket to ridiculously high. To help advertisers get their campaigns back to normal, ‘Beating Adwords’ devotes the entire section 8 to creating relevant landing pages with enough keyword density. With web page optimization skills, advertisers can stay ahead of the competition by getting maximum exposure for the least amount of money.

Staying focused and organized is the most important, yet most challenging, aspect of growing an affiliate marketing business. ‘Beating Adwords’ is a powerful library of Adwords information with no confusing fancy jargon. It will keep advertisers on the right track, points them to the right direction, and goes all the way till they start making money online. I’m sure not only Internet advertising beginners will benefit from the secrets unveiled in this eBook, experienced marketers will also gain an insight into Google Adwords using the advanced tips contained in it. I have benefited a lot from Beating Adwords. And I’m sure that it will help advertisers dramatically in their efforts to win in the highly competitive affiliate marketing business.

Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

In Google’s defense, it has to balance two customer bases that can’t exist without each other. On the one hand, there are the searchers. They want good information, relevant search engine (and paid search) results, fast answers, quality content, and no spam (definition open to interpretation). On the other hand, there are the advertisers. They want traffic, as much as they can get and as cheaply as they can get it. There are also some “bad apples” out there that try and get away with underhanded techniques and get rich quick schemes. These are the ones that Google is the most concerned about.

The problem is that the very measures that Google puts in place to protect itself and its searchers from these types of advertisers are the ones that can make it difficult for the well-intentioned advertiser from making Adwords work for them.

Adwords can be a very profitable place to invest your advertising budget. In fact, I make most of my living doing so. The key is to understand the (sometimes unwritten) rules, tips, and tricks to employ in order to keep Google happy. If Google is happy, then your per click costs will be going down, and your traffic will be going up. The added benefit is that making Google happy will generally result in better profitability for you as well. Google is happiest when your ad is getting a high CTR (click through rate, meaning lost of people are clicking on your ad), and the people who click on your ads are satisfied with the information they see on your web site. This makes Google the most money, and should work the same for you. Google measures how “happy” people are with the web sites they visit by how quickly they hit that back button.

Here are my tips to rescue your Adwords campaigns:

Tip #1 Keywords
You don’t have enough of them.
If you don’t have at least 500 – 1000 keywords in your campaigns (and I don’t care what market you’re in), I can guarantee that you’re leaving profitable keywords on the table.
Use one of the keyword research tools like Wordtracker and Keywordtopia. If you plug in your “root” term (the most general term or two that describes your product or market), you’ll be amazed at the things that pop out and have you thinking.
Don’t forget plural versions of existing keywords.
Look for combination multipliers like cities and states…for example, instead of the one keyword of “weight loss center”, use that along with each state, and then add each state along with “weight loss centers” etc.
Brainstorm a bit with friends and colleagues and add in these ideas. You’ll have thousands of keywords in a very short period of time.

Tip #2 Correct Usage of Match Types
There are three match types in Google; broad, phrase, and exact. Check out Google’s Adword’s help documents for a discussion about how each one works.
Most people who are just starting out with Adwords make this mistake. They only bid on the broad match. That is, putting the keyword or phrase by itself with no quotes or brackets around it. In fact, Google has a built in suggestion to start out only using this match type. That is not always sound advice.
I recommend bidding on all three match types (this also effectively triples your keyword list). There is almost no way of knowing which match type will be the most effective for you. You need to try them and track them, then adjust accordingly.

Tip #3 Keyword Grouping
Most advertisers start out with one ad group and stuff hundreds or even thousands of keywords or phrases into it. This does not make Google happy. They immediately think that you can’t possible write relevant ads for all these keywords, and have relevant landing pages etc. So, they tend to give you a low quality score and your clicks will be very expensive (if you can even get your ads running).
The key is to make tightly focused adwords groups. The way that most people do it is by a “theme”. Generally, if all the keywords or phrases in an adgroup can be served by one highly targeted ad and landing page…they are in a good grouping. However, my suggestion is to have one adgroup for EVERY keyword (include all three match types, so every adgroup really ends up having three keywords or phrases). This is a lot of work, but there are tools out there that can help. Google’s own Adwords Editor is free and will help a lot.

Tip #4 Landing Pages
You simply must have targeted landing pages for each of your customers’ “conversations” that are going on when they sit down to search for something.
If you’re doing advertising and trying to capture leads from people who are looking to sell their home in San Francisco, send them to the page that talks about why they should use you to be their listing broker. If you’re capturing leads from people looking into relocating to San Francisco, send them to a page that talks about your expertise in handling relocations and helping people buy homes.
Too often, advertisers capture totally different type of customer leads and simply send them to their home page. This does not make people happy, as they want to continue the conversation they were having quickly…and get answers to their questions and problems, not try to navigate through your web site to find the information. They’re not happy, so they hit that back button in less than 5 seconds. This does not make Google happy, you’ve lost a sale, and Google may penalize you with higher click charges.

Tip #5 Writing your Ads

This could be a whole article in itself. Common mistakes to avoid:
You must try to repeat the keyword or phrase in the ad (this is why keyword grouping is important). Google makes the assumption that if you repeat what the user typed in, your ad is most likely relevant. They will reward this with lower bid prices.
Don’t continue a thought or sentence from one line to the next. Not many people actually read the ads…they skim and click when their eyes are attracted to something.
Capitalize the first letter of every word. This is scientifically proven to increase clicks. Why? I don’t care, and you shouldn’t either…it just works!
Use the display URL effectively, especially if it has the keyword in it. Don’t use wwwwieghtlossclinic com use WeightLossClinic.com. It should be obvious which one draws the eye more.

Tip #6 Split testing
When you set up an adgroup, always write two different ads. You must then monitor them to see which one is performing better. You can literally increase your clicks 3x or more by doing this. It doesn’t matter what you change and make different in your ads. Just change something and always test and monitor.
When one ad can be declared as the winner (search the web for split test calculators to get the statistical answer), get rid of the under performing one and immediately write another new one to try and beat the one that just won.

Tip #7 Content network
I recommend turning the content network off at first, and then taking the terms that have been profitable for you and starting another campaign that ONLY advertises on the content network.
If you do both in one campaign, it can be very difficult to effectively track your keywords’ and ads’ performance, and your return on your advertising investment.

Tip #8 Geographic and schedule targeting
If it makes sense for your markeLuse both.
In our real estate example in San Francisco, you’d want to run two different campaigns for trying to get listings in your area. People searching on “Sell house San Francisco” not paying attention to geography, and people searching on the more general “sell house” …targeting only those people in San Francisco.
Examine all the metrics for using the scheduling feature. There are campaigns, for example, that are only really profitable on the weekends. If you can determine that, then obviously it makes sense to only run your ads then.

Tip #9 Conversion tracking
If you do nothing else, do this. You must track conversions!
If you don’t know what you’re getting for you’re advertising dollar, how can you make good decisions?
If you’re selling a product online, the best way to do this is to use Google’s own conversion tracking. This works very well. It’s a simple bit of code that you, or your web designer can add to your sales confirmation page that tells Google that, for this keyword or phrase, a sale was made. Google stores and reports on this information so that you can go to one place and see what you spent on keywords, and what the return on that investment was.
There are other ways to do this, and it’s a bit more difficult to do if you’re not selling something; however, it’s absolutely mandatory. Do web searches on conversion tracking to learn more.

Tip #10 Bid Adjustments
All keywords are not created equally. You must examine your spend and your conversions for each and every keyword and adjust the bid (individually) for each of them.

For more information about Jose Sotillo, please visit: http://www.TheOneYearSystem.com

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