The Emperor of China, and how he rewarded the inventor of chess, is the earliest example of exponential power, and yet it has been happening all around us since well before then.

In his 2001 paper, Raymond Kurzweil observed that “…the emergence of the first technology creating species resulted in the new evolutionary process of technology. Therefore, technological evolution is an outgrowth of–and a continuation of–biological evolution.”

The article went on to illustrate The Law of Accelerating Returns, which explains such phenomenon as Moore’s Law and why we are seeing such rapid technological advancement in the current time.

So for anyone establishing a business online, Kurzweil is essential reading. Yet so too is choosing the right Internet business video coaching.

The Internet is still so new in business that methods, techniques and tactics of growth are changing all the time, and are likely to keep doing so for the forseeable future.. Therefore, what may have worked for people even six months ago could be passed their sell-by now.

There is still one factor which all online businesses must have however. It is a characterisitic of all successful web businesses: A targeted, and self-propelling list of prospects which grows exponentially.

Of utmost importance therefore is careful consideration of which viral listbuilding software is right for you.

With the right decision, you could soon be enjoying a life of freedom while your business grows automatically. Get it wrong and you could be chained to your desk.

No one should make such a decision lightly. It is one which should be investigated thoroughly. Running a business on the Internet can be the most enjoyable and time-giving things you do for you and your family. But only if you have a true automatic online company, can it be so.

One of the chief reasons why the Internet gives us such opportunity is because word-of-mouth marketing, as we used to call it offline, is the much more powerful viral marketing online. And viral marketing is a great deal quicker and more precise than good old Chinese Whispers.

Lets look at a comparason…

Typically, restaurants get about 75% of their business from repeat customers or referrals. However, when you go to a restaurant and have a good meal, at least one which you might tell your friends about, you will need to remember exactly what its called and what street it is in so that your referral has an idea of where to go to experience the same.

There is plenty of room for error therefore.

On the other hand, when you are passed an Internet link from someone to go and check out a site, it arrives by email, Twitter, message chat or perhaps in a blog-post. Then, because it is a digital link, it can not be typed incorrectly or mislayed. It will always remain the same. And when you click on that link, you will go exactly where your referrer intended.

If you don’t use viral marketing to grow your online business, then why have you got an online business?

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