The Internet has opened up a whole new world for businesses to be able to reach customers. Email marketing is a way to generate leads and communicate with existing customers. Use the information in the following tips to learn how to harness the power of this proven marketing method for your business.
Keep your emails as personal as they can be. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.
Create one clear message per email. You don’t want bored customers or ones who are overwhelmed by too much content from your newsletter. Think of what your message is, and say it clearly and simply. Your consumers will like it when they are not bombarded with unnecessary information.
Use a couple of different subject lines to test which one has a better response. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Test the different formats of emails. Keeping your most vital information near the top is important in any layout you try. You must try different types of formats in order to determine which gives you lots of response. After you’ve found a format that works, implement it in all your emails. Your customers will know what’s expected from both ends, as well as where to look when seeking out more information.
Ensure you have the permission from the customer if you are going to send them any emails. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. It may even cost you clients and customers because they may not appreciate it.
Avoid sending major email marketing messages around holidays. Most people will be busy celebrating and will not check their emails until they go back to work. Of course, as always there are exceptions to this rule. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
Be certain that anyone you send messages to through email channels has given you permission to do so. By doing so, your gain customer trust, and protect your reputation. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
Always include an unsubscribe link in your emails. Don’t fail to include one or bury it so that it is not readily apparent. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them.
The Internet has changed the dynamics of modern business. Email is a great marketing tool that all businesses should consider using to better communicate with their customers. Use the tips above to create an email promoting campaign.